Send us a textGet ready to nerd out on all things SEO for personal brands and creative entrepreneurs!My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing. Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes to investing in new marketing technologies, especially when it comes to Search Engine Optimization. We chatted about the challenges that smaller businesses face when competing with larger companies and discussed the NEED for niche specialization.Here are some key points we discussed:Challenges for smaller businesses when it comes to SEOBuilding a Personal Brand that can also transition into a scalable businessActual vs. perceived risks in SEOThis episode is packed with practical advice and unique perspectives that can help you navigate the ever-evolving world of digital marketing. Don't miss out on these valuable insights!WATCH MY FREE MASTERCLASS: 3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:🖱️ Work with me: https://masterclass.eugeniawoo.com/📲 Let’s connect on Instagram: instagram.com/eugenia.woo📥 Email me: [email protected] you want premium editing on your podcast? Contact Pedro Morgado at [email protected] 

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