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Listen "Grow Your Franchise Locations With Non-Traditional Marketing"
Episode Synopsis
Summary:
Jonathan Weathington is the CEO of Shuckin’ Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building.
Key Points:
The key to marketing success lies in the ability to deliver on the brand promise through the customer experience.
Creating authentic conversations and genuine connections with the customer, while not typically considered part of the marketing mix, are key to a successful marketing strategy.
Knowing the customer means being able to differentiate between the target audience and the actual customer.
Managing customer feedback including addressing constructive criticism can make or break your relationships.
An authentic relationship between customers and the brand leads to trust.
Jonathan's most important franchise advice is for both franchisors and franchisees to focus on finding a cultural fit and compatibility.
About Jonathan:
Jonathan serves as the CEO of Shuckin' Shack Oyster Bar, a fresh seafood and cold beer concept out of North Carolina. He's been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous publications including The Wall Street Journal, Washington Post, Nations Restaurant News, and other local, regional, and national newspapers, journals, and magazines. Jonathan is known for his no-nonsense approach to true hospitality and business building.
Link: www.theshuckinshack.com
About Susie Liberatore:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
Jonathan Weathington is the CEO of Shuckin’ Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building.
Key Points:
The key to marketing success lies in the ability to deliver on the brand promise through the customer experience.
Creating authentic conversations and genuine connections with the customer, while not typically considered part of the marketing mix, are key to a successful marketing strategy.
Knowing the customer means being able to differentiate between the target audience and the actual customer.
Managing customer feedback including addressing constructive criticism can make or break your relationships.
An authentic relationship between customers and the brand leads to trust.
Jonathan's most important franchise advice is for both franchisors and franchisees to focus on finding a cultural fit and compatibility.
About Jonathan:
Jonathan serves as the CEO of Shuckin' Shack Oyster Bar, a fresh seafood and cold beer concept out of North Carolina. He's been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous publications including The Wall Street Journal, Washington Post, Nations Restaurant News, and other local, regional, and national newspapers, journals, and magazines. Jonathan is known for his no-nonsense approach to true hospitality and business building.
Link: www.theshuckinshack.com
About Susie Liberatore:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
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