This week on This week on the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the over performance of Weapons and the latest news in theatrical exhibition. Mike Bowers, the vice president of the Cinema Foundation, vice chair of Cinema United, and the president and CEO of Harkins Theatres, talks about the Cinema Foundation's upcoming Date Night @ the Movies campaign on Friday, August 22nd featuring two-for-one treats. Then in the sponsored segment, Rebecca Pahle talks to Darrin Lewis, the president of Omniterm, about the company’s comprehensive cinema management software solution.the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the weekend box office and the opening weekend of Freakier Friday and Weapons, along with all the latest industry news. Then in the feature segment, Rebecca talks with Rocky Mountain NATO’s Diane Eve to preview the 2025 Rocky Mountain Theatre Convention taking place from September 23rd - 25th in Spokane, Washington.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro 01:02 Box Office Recap – “Weapons” Surprise Hit  03:05 “Freakier Friday” Nostalgia & Audience Reaction  05:04 Special Cinema Events – Alamo’s Samurai Series & Sony Tie-In  07:12 Weekend Forecast – August Slowdown Ahead  10:00 “Date Night at the Movies” – Campaign Preview with Mike Bowers  11:14 Campaign Origins & Flexibility for Theaters  13:22 Promotions & Incentives (2-for-1 Deals, Combos)  16:02 Marketing Tips & Local Media Outreach  18:11 Building Moviegoing Frequency & Habit  20:18 Engaging Theater Staff & Industry-Wide Support  21:08 Cinema Technology – Darren Lewis of Omni Term  22:16 Omni Term Overview – Full Cinema Management Solutions  23:41 Post-COVID Mobile-First Ticketing Trends  25:06 Data Insights for Scheduling & Operations  27:04 Loyalty Programs – From Free to Paid Models  29:14 Driving Weekday Attendance via Custom Offers  30:48 Expanding Movie Choices Through Subscriptions  31:37 Online Enrollment & Tiered Program Options  33:12 Competing with Streaming – Enhancing Cinema Experience  34:01 Targeted Marketing & Audience Segmentation  35:22 Measuring Campaign Success & Adapting Quickly  36:44 Closing Thoughts on Industry Changes 

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