In this episode, we explore the implications of phasing out third-party cookies for targeted advertising. We examine the impact on both small and large businesses, highlighting how privacy regulations like GDPR and Apple's ATT have significantly affected the industry.
We also discuss alternative methods to achieve targeted advertising, including Google's Privacy Sandbox, which relies on "cohorts" of users with similar interests. We look into various privacy-enhancing technologies (PETs) that aim to balance user privacy with advertising effectiveness, such as differential privacy, homomorphic encryption, and secure multi-party computation.
We ultimately suggest that the future of targeted advertising will likely involve a combination of these new technologies, coupled with a shift towards contextual advertising and a greater emphasis on first-party data.
Disclaimer: Some of the content is generated by AI; you may want to confirm any facts independently.

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