When a licensing deal really works, it’s not because of star power or nostalgia alone. It’s because it feels right. In this episode of Born to License, I dive into the one ingredient that separates forgettable partnerships from truly great ones: authenticity.Join me in a New York City boardroom as I walk a top advertising agency through iconic campaigns featuring He-Man, Buddy the Elf, and Donatello from Teenage Mutant Ninja Turtles - each one a masterclass in getting the details right. From voice casting to character behaviour to the smallest design elements, every choice matters.We’ll cover:• Why authenticity makes or breaks a licensing campaign• Real-world examples of campaigns that got it right• The hidden details that audiences instantly notice• How to ensure licensed characters enhance your brand - not distract from itIf you’ve ever wondered what makes a licensed ad, product, or experience truly resonate, this episode reveals the answer.🎧 Listen now on your favorite podcast platform—and remember, audiences know when it’s not real.🎙 Born to License – Hosted by David Born🔹 Learn More about Born to License🔹 Follow David on LinkedIn🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #AuthenticityInAdvertising👉 Have a question about licensing? Send it in for our upcoming Q&A episode!📩 Contact: [email protected]🎧 Subscribe & Follow for new episodes on licensing and the business of IP! 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: [email protected] 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Ver todos los episodios