In this episode of Born to License, David Born sits down with Charlotte Payne, Head of International Licensing for Care Bears, for a deep dive into one of the world’s most beloved and enduring brands.Charlotte shares how Care Bears transformed from an 80s classic into a multi-generational force — appealing to kids, parents, collectors, and Gen Z fans across the globe. She reveals how nostalgia, cultural relevance, and bold licensing strategies are driving the brand’s worldwide growth.You’ll learn:- Why nostalgic brands are dominating today’s licensing landscape- How Care Bears balances classic heritage with modern reinvention- The strategy behind collaborations with Barbie, Hello Kitty, Roblox, and more- How global markets like Asia are reshaping the brand- What licensors look for when evaluating new partnerships- The importance of local agents and cultural adaptation- A sneak peek into the brand’s 45th anniversary and future experiencesIf you want a masterclass in brand longevity, cultural relevance, and global licensing, this episode is essential listening.🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: [email protected] 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

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