In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE).From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences.You’ll learn:- How licensing and location-based entertainment intersect- What it takes to translate a brand like Ferrari or Ben 10 into a physical space- The biggest opportunities (and risks) in LBE today- Why passion and partnership are key to every successful activationNow running her own consultancy, Annabel shares lessons from two decades of creating global brand destinations — and where she sees the next wave of innovation coming from.🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: [email protected] 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

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