In this conversation, Sasha Knott, Global CEO of Job Crystal and Crystal AI, shares her entrepreneurial journey from waitress to tech leader, discussing the challenges and triumphs of building a recruitment platform that integrates AI with human empathy. She emphasises the importance of finding the right team, navigating funding, and balancing technology with the human touch in recruitment. Sasha also reflects on leadership lessons learned over her 25 years in the industry and offers insights into the future of recruitment and common hiring mistakes.Chapters:(00:00) The Entrepreneurial Journey Begins(03:29) Transforming Recruitment with AI(06:38) Challenges in Building Job Crystal(09:30) Funding Strategies for Startups(12:19) Navigating VC Funding(15:09) Building AI in Recruitment(18:16) Balancing Tech and Human Elements(21:12) Leadership Lessons in Scaling Businesses(24:16) Balancing Team Dynamics and Cash Flow(25:58) The Importance of Mentorship in Business(28:06) Decision-Making in Uncertain Times(30:34) Leadership Qualities in a Fast-Paced Environment(34:37) The Future of Recruitment: AI and Automation(37:50) Common Pitfalls in Recruitment Practices(41:20) Personal Insights and Reflections on Leadershiphttps://jobcrystal.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.

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