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Listen "The 48-Hour Rule — Why Delay Kills Your Sales"
Episode Synopsis
Speed doesn’t just help in sales — it decides the sale.
In this high-stakes episode of Booked from the Dead, Mason lays out the 48-hour rule: the critical window where leads go from red-hot to radio silent. Jay shares how his own delay cost a contractor client over £18K in lost bookings — a painful lesson in what happens when follow-up falls through the cracks.
Together, they break down the mechanics of time decay in lead conversion, and how to fix it with automation that responds faster than your competitors — without adding staff or stress.
This isn’t theory. It’s a blunt look at the make-or-break moment that defines your pipeline. You’ll walk away knowing exactly how to rewire your CRM to catch leads before they cool — and close deals while others are still “thinking about it.”
In this high-stakes episode of Booked from the Dead, Mason lays out the 48-hour rule: the critical window where leads go from red-hot to radio silent. Jay shares how his own delay cost a contractor client over £18K in lost bookings — a painful lesson in what happens when follow-up falls through the cracks.
Together, they break down the mechanics of time decay in lead conversion, and how to fix it with automation that responds faster than your competitors — without adding staff or stress.
This isn’t theory. It’s a blunt look at the make-or-break moment that defines your pipeline. You’ll walk away knowing exactly how to rewire your CRM to catch leads before they cool — and close deals while others are still “thinking about it.”
More episodes of the podcast Booked from the Dead
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03/07/2025
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