ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "5 insights on the relationship between ideas and stories"
Episode Synopsis
1) The story begins to flow once you pinpoint the right idea The book is the idea. Once you have that idea, it just flows out. This is perhaps the best advice I can offer. Taking an idea, a central point, and pursuing it, turning it into a story that tells something about the way…
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