Being black is hard enough without having to hide it. But we all do. Call it ‘playing the game’ or ‘code switching’ most of us spend far too many hours of our day making the rest of the world comfortable with the melanin in our skin. It’s exhausting. BLKASFCK is here to celebrate being black and create a space where being black is just as normal as being anything else in the world. We want to make it plain that we are unashamedly, unapologetically black. . . all the time. Not just at home or when around friends. Not just when our counterparts are cool with it. All the time. We also will be sharing as we’re learning. What’s BLKASFCK is far too often limited. Did you know that the Kentucky Derby is #blkasfck? What about travel? Video games? Classical music? The impact of blackness is widespread and deep. And most of us barely get to scratch the surface of how great being black is. So let’s take this journey together and learn about blackness in ways we’ve never imagined!