Baby Proof Biz feat. Emma Maidment on Finding Flow In Business & Motherhood : Automation, AI & Alignment In Business & Family Life

14/04/2025 59 min
Baby Proof Biz feat. Emma Maidment on Finding Flow In Business & Motherhood : Automation, AI & Alignment In Business & Family Life

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Episode Synopsis

Send us a textOn this week's episode, I sit down with my good friend Emma Maidment to chat all things motherhood, business and creating a conscious and connected family unit.In this chat, we dive into the unexpected ways motherhood transforms entrepreneurship—from the limitations of time to the shifting of priorities and the complete reinvention of what "success" looks like.Emma shares how she went from resistance to fully embracing AI and automation systems that now form the foundation of a new business venture with her partner Tyson.For couples navigating a parenting and business partnership, Emma offers practical wisdom on establishing clear boundaries between work discussions and family time.We dive in to:Expectations vs reality of motherhood and how initial assumptions about working with a newborn often don't match realitiesThe importance of pivoting your business model when you have children rather than trying to force old structures to work How embracing AI and automation can create space for focusing on your zone of genius when time becomes more limitedSetting clear boundaries when working with your partner, including dedicated business communication channels and non-negotiable connection timeThe danger of glorifying burnout and martyrdom as a badge of honor in motherhoodCreating a long-term vision that values sustainability over short-term hustleModelling healthy boundaries and self-care for children to establish positive patterns for their futureThe value of planning for imperfect weeks rather than perfect ones to accommodate the unpredictability of family lifeThis is SUCH an an amazing episode, and there are SO many nuggets of wisdom in there for mothers, mothers to be and business owners.About Emma: Emma Maidment is a wellness entrepreneur, speaker, business mentor and author of ‘Find Your Flow. She is currently focussed on helping leaders build magnetic personal brands that expand their impact, income, and freedom.After leaving a thriving career in PR to pursue entrepreneurship, Emma built multiple six-figure businesses rooted in wellness, personal development, and brand strategy. Now, she teaches soul-led entrepreneurs how to leverage their expertise, scale sustainably, and create a business that supports their life - not consumes it.She’s been featured in top publications, speaks at global events, and co-founded Flow States Collective - a coaching platform for business, body, and mind. She also co-founded Flow OS, a tech company helping entrepreneurs automate and scale.When she’s not mentoring high-level clients, recording The Flow Lane Podcast, or scaling her businesses, you’ll find her adventuring with her husband Tyson and two boys, River and Osha, chasing waterfalls, or sipping coffee by the ocean. She’s an Aussie girl but currently based in Greece working on her next big project.Connect With Emma:Loved the show? I would LOVE for you to click 'follow' & keep up to date with all things BIZ SHIZ.Also while you're at it - if you feel like leaving a review it would mean the world to me and it helps this podcast get in more ears.Or over at @shani_timms for all things podcast, business & life.Want to start your brand for $99 - check out the BRAND:IT bundle HERE.OR Check out my FREE Business Blueprint Workshop + Worksheet HERE.

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