Episode Synopsis "[ep 6] SEO vs SEM – Definition, difference and how to use them"

SEO focuses on the visibility of your website, while SEM is an umbrella term. Learn the components of SEO and the rules of PPC advertising.

Listen "[ep 6] SEO vs SEM – Definition, difference and how to use them"

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• [ep 7] What is a CTA – and how to use it to turn visitors into customers
• [ep 6] SEO vs SEM – Definition, difference and how to use them
• [ep 5] What is a buyer persona and how to create one?
• [ep 4] What is lead nurturing?
• [ep 3] What is a Sales Funnel and how can you optimise it?
• [ep 2] What is a marketing lead?
• [ep 1] What’s the difference between Inbound and Outbound Marketing?
• [ep 0] Introduction – What is BiteSize Marketing?