Episode Synopsis "[ep 5] What is a buyer persona and how to create one?"

Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people.

Listen "[ep 5] What is a buyer persona and how to create one?"

More episodes of the podcast BiteSize Marketing

• [ep 7] What is a CTA – and how to use it to turn visitors into customers
• [ep 6] SEO vs SEM – Definition, difference and how to use them
• [ep 5] What is a buyer persona and how to create one?
• [ep 4] What is lead nurturing?
• [ep 3] What is a Sales Funnel and how can you optimise it?
• [ep 2] What is a marketing lead?
• [ep 1] What’s the difference between Inbound and Outbound Marketing?
• [ep 0] Introduction – What is BiteSize Marketing?