June 12th, 2025
Kevin King discusses Amazon's AI-driven changes to search bar suggestions, the Amazon Influencer Program myths, new PPC targeting strategies, and Amazon's AI video generation tool for sellers.
Key Points Discussed:

Amazon's AI revolution in search bar auto-complete suggestions using Large Language Models
How to optimize product listings for LLM-generated search suggestions
Amazon Influencer Program myths debunked - approval with under 300 followers possible
Why most brands waste 65%+ of ad spend on customers already planning to buy
Amazon's new PPC audience targeting that drops ACOS with one click
Amazon's free AI-powered video generation tool for product ads
Walmart's drone delivery expansion to 100 more stores across 5 cities
New Amazon Brand Metrics and Customer Journey Analytics reporting

Links Mentioned:

Growth Hacking Live Event - San Diego, September 2025
Amazon's Auto-Complete Ranking Research Paper
YouTube: An Amazon Aggregator Destroyed My Brand - Brand Rescue Mission Episode 1
Amazon Influencer Program Webinar
Amazon Influencer Program Myths Debunked
YouTube: Amazon's NEW Audience PPC Targeting Instantly Lowered our ACoS
BTR Media
Mystery Link of the Day
Amazon AI Video Generator Tool

Hot Picks:

Tariffs on Chinese imports to go to 55% under new trade deal
Chinese imports to USA down 34% in May, lowest in 5 years
Amazon has killed its Amazon Posts program that never worked

Stump Bezos Answer: Only 22.9% of Amazon searches are branded
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