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Listen "Stop Amazon from wasting your ad spend"
Episode Synopsis
June 2nd, 2025
Summary: Kevin King explores how to sell to win with the 5 levels of market sophistication, Amazon's AI upgrade for understanding customer search intent, and strategies to prevent Amazon from wasting your advertising budget on ineffective off-Amazon placements.
Key Points Discussed:
The 5 levels of market sophistication and how to position products accordingly
MaryRuth's Level 4 strategy with dissolvable strips vs traditional gummies
Barrière's Level 5 approach using story and design for vitamin patches
Amazon's AI upgrade that interprets negation queries (e.g., "no laces" → "slip-on shoes")
How to analyze and block off-Amazon ad placements for better spend efficiency
Using the Amazon deny list to control where your ads appear
Copywriting insights from $200M+ in email revenue
America's record customs revenues reaching over $22 billion in May
Links Mentioned:
Misfits webinar "The Wizard of Ads"
Amazon Science doc on negation query rewriting
BDSN Mystery Link
Amazon Ads deny list template
IP Moat - counterfeit protection
Hot Picks:
Amazon inventory management lets vendors sell fake supplements
Amazon rolls out demographic data at the ASIN level for sellers
Amazon limits how sellers can message buyers
How Amazon FBA changed the e-com logistics playbook
Stump Bezos Answer: Six cargo ships sank in 2024
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
Summary: Kevin King explores how to sell to win with the 5 levels of market sophistication, Amazon's AI upgrade for understanding customer search intent, and strategies to prevent Amazon from wasting your advertising budget on ineffective off-Amazon placements.
Key Points Discussed:
The 5 levels of market sophistication and how to position products accordingly
MaryRuth's Level 4 strategy with dissolvable strips vs traditional gummies
Barrière's Level 5 approach using story and design for vitamin patches
Amazon's AI upgrade that interprets negation queries (e.g., "no laces" → "slip-on shoes")
How to analyze and block off-Amazon ad placements for better spend efficiency
Using the Amazon deny list to control where your ads appear
Copywriting insights from $200M+ in email revenue
America's record customs revenues reaching over $22 billion in May
Links Mentioned:
Misfits webinar "The Wizard of Ads"
Amazon Science doc on negation query rewriting
BDSN Mystery Link
Amazon Ads deny list template
IP Moat - counterfeit protection
Hot Picks:
Amazon inventory management lets vendors sell fake supplements
Amazon rolls out demographic data at the ASIN level for sellers
Amazon limits how sellers can message buyers
How Amazon FBA changed the e-com logistics playbook
Stump Bezos Answer: Six cargo ships sank in 2024
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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