Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets.In this episode, Dr. Daniel Crosby and I discuss:There are fewer Chief Behavioral Officers than people who have walked on the moon… so what the heck is a Chief Behavioral Officer?Daniel’s backstory: How he combined his familiarity with financial advising (his dad was an advisor!) with his love of psychology to break away from counseling and get into behavioral finance The science of why storytelling works:How our energy efficient, metabolically expensive brains transform complicated decisions into easier questionsYuri Hassan’s research on brain scans and storytellingAre highly intelligent humans like Nobel Prize winners immune to the powers of storytelling?Are people buying a fund or are they hiring a human?CAIA’s research study on qualitative vs quantitative due diligenceA research study on hiring biasesCialdini's 6 Principles of InfluenceThe science behind authenticity and how it helps us connect with people How Daniel’s authentic story about his struggle with Diet Coke went viral and got retweeted by Elon Musk Is storytelling manipulative?What qualities a successful salesperson needs (brace yourself for this one)Resources mentioned in this episode:Report: CAIA’s report on qualitative due diligence vs quantitative due due diligencePodcast: Standard Deviations | EP144 with Stacy Havener - The Power of a Story Book: Personal Benchmark: Integrating Behavioral Finance and Investment Management by Charles Widger and Daniel Crosby Book: Man's Search for Meaning by Viktor E. Frankl
---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

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