Reynolds is one of the biggest names in steel and titanium bike frame tubing, and they’ve just released a very interesting report on the environmental impact of their various product lines. So we sat down with their General Manager, Martin Shepherd, to talk about why Reynolds went through the effort to produce the study and what they hoped to learn from it; what Reynolds is doing to curb their own emissions; how and why all recycling isn’t created equal; and along the way we get into Spitfire airplanes, Jaguar race cars, Roman swords, and a whole lot more.TOPICS & TIMES:Starling Cycles & the impetus for Reynolds’ studySpitfires, Jaguar race cars, & the lifecycle of steelGoals for the studyWhat Reynolds learnedRecycling, bulletproof cars, and Roman swordsReynolds’ next stepsWhere other companies should startSteel vs. other materialsMartin’s Big IdeaRELATED LINKS:Protect Our Winters’ Mario Molina on the New Climate Bill (Blister Podcast Ep.222)Starling Cycles on Simplicity, Design, & Building Bikes in a Shed (Ep.105)Introducing: CRAFTEDIntroducing: Open MicBecome a Blister MemberBlister LabsThis Week’s Gear GiveawayBlister Mountain Bike Buyer’s GuideOUR OTHER PODCASTSOff The CouchGEAR:30Blister PodcastCRAFTED Hosted on Acast. See acast.com/privacy for more information.

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