Listen "The Big Small Business Show - Sell a meeting, not your product"
Episode Synopsis
“The idea is not to sell your product, it’s to sell a meeting. Sell the opportunity to meet.” Wise words from Allon Raiz to Lerato Mohlala, founder of Letha Lethu, a company that specialises in imports/exports and custom clearances
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.