The Big Small Business Show - Sell a meeting, not your product

19/11/2021 13 min
The Big Small Business Show - Sell a meeting, not your product

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Episode Synopsis

“The idea is not to sell your product, it’s to sell a meeting. Sell the opportunity to meet.” Wise words from Allon Raiz to Lerato Mohlala, founder of Letha Lethu, a company that specialises in imports/exports and custom clearances

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