Making money in the music industry? A feat not completed by many. In this latest episode, I delve deep into the meaning of art, the importance of authenticity but the limitations of format with Cloud X founder David Dabieh. We discuss how David pivoted the brand in the face of the Covid19 crisis, his deal with Orchard (Sony) and how this helped save the brand in the short term. The move towards diversified revenue streams and the events and festival space are discussed whilst also touching upon important questions around diversity & opportunity within the music industry. Cloud X talent roster today includes the likes of Santino Le Saint, Kwaku Asante & Clara Rosa and the business is shaping up for it's latest festival in the summer of 2023.

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