Alfredo Martinez, AVP, General Manager, Hispanic Markets, highlights the many reasons why Hispanic customers are attracted to Navarro Discount Pharmacy and CVS Pharmacy y más.• Each Navarro Discount Pharmacy and CVS Pharmacy y más store has bilingual signage and a bilingual pharmacist and store manager, which “drives a deeper and more engaging connection” with Hispanic customers because it gives them the opportunity to connect with health care staff in their preferred language, Alfredo says.• Alfredo says that one of the many features that drives Hispanic customers to the stores are the value-sized products and value-size packs, which offer deals and brands customers recognize.• We’re paying attention to Hispanic customers’ preferences in the grocery, beauty and health categories, and using them to develop concept stores and enhanced designs that will improve their shopping experience, he says.

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