The Fabricant, a digital fashion house, recently sold a piece of digital clothing - clothing that is only available in digital environments - for over 9000 USD. This experience helped them realise that their expertise in 3-d digital modelling could be used for a better purpose: creating a new industry sector for digital only clothing which is very good for business and the planet. Mike speaks with Amber Slooten, Fabricant’s Creative Director and Adriana Hoppenbrouwer, Fabricant’s Commercial Director about the potential for digital clothing to meet our short term fashion desires while reducing negative environmental impacts. We talk #outfitoftheday, market potential, gaming, social media behaviours, fast fashion, human needs and more. Is this the future of sustainable fashion? This podcast is supported by the Laudes Foundation (formerly the C&A Foundation), The Rylander Foundation, and TENCEL™. It is produced in collaboration with Ecotextile News.

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