The “Mission Over Metrics” Growth Strategy | Autumn-Kyoko Cushman on BeyondSaaS Ep 034

12/06/2025 37 min Temporada 2 Episodio 34

Listen "The “Mission Over Metrics” Growth Strategy | Autumn-Kyoko Cushman on BeyondSaaS Ep 034"

Episode Synopsis

In this episode, Jason Niedle interviews Autumn Kyoko-Cushman, CEO of ShiftRx, discussing the intersection of hypergrowth and mission-driven companies. They explore the challenges women face in tech, the importance of addressing healthcare provider shortages, and the innovative solutions ShiftRx is implementing to improvestaffing in the healthcare sector. Autumn shares insights on growth strategies, key performance indicators, and the importance of authenticity and continuous learning in leadership. Chapters 00:00 Introduction to Hypergrowth and Mission-DrivenCompanies00:32 Challenges for Women in Tech and Leadership04:32 ShiftRx: Addressing Healthcare Provider Burnout07:24 Navigating the Complex Healthcare Landscape15:00 Understanding Diverse Customer Profiles16:25 Growth Metrics and Impact of ShiftRx17:56 Creative Marketing Strategies for Engagement21:37 Empathy in Marketing and Product Development23:34 Growth Goals and Strategic Planning25:05 Overcoming Challenges in Healthcare Systems25:58 The Reality of Leadership and Vulnerability28:03 Authenticity and Continuous Learning in Business30:09 Navigating Chaos and Future Trends Takeaways ·       Autumn emphasizes the importance of validating business ideas through real conversations, not just friendlyaffirmations.·       Women in tech face significant funding challenges, with less than 2% of female co-founding teams securing venturecapital.·       The mission behind ShiftRx is deeply personal, stemming from experiences with burnout in healthcare.·       Technology solutions should aim to reduce administrative burdens on healthcare providers, not just add more apps.·       ShiftRx has prevented over 15,000 medication errors in its short existence, showcasing its impact on patientsafety.·       Growth metrics for ShiftRx focus on user engagement and satisfaction rather than just revenue.·       Building a strong team and fostering a culture of continuous learning is crucial for success.·       Authenticity in leadership involves admitting uncertainty and being open to learning from others.·       Networking and building genuine relationships are key to navigating the healthcare industry.·       The healthcare sector is undergoing a tech revolution, with opportunities for innovation in staffing and provider support. Sound Bites "Women are often underfunded.""Nobody needs another app.""We have to do something." Keywords hypergrowth, mission-driven, women in tech, healthcare staffing, ShiftRx, burnout, technology solutions, growth strategies, venture capital, healthcare innovation

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