Venture capitalist Chris Rigatuso discusses the challenges mid-stage tech companies face in growth, particularly focusing on market segmentation and the evolution of customer relationship management (CRM). He emphasizes the importance of refining market segments, understanding customer needs, and leveraging domain experience to drive growth. Chris also touches on emerging trends in the tech landscape and shares insights from his upcoming book on securing funding for startups.ChaptersChapters00:00 Introduction to Mid-Stage Tech Growth02:24 Understanding Market Segmentation05:03 Navigating Stagnation in Growth07:45 The Importance of CRM in Growth10:43 Evaluating Companies for Investment13:33 Concrete Advice for Leadership16:00 Trends and Future Outlook19:01 Book Insights and ConclusionTakeaways• CRM is a foundational tool for startups that evolves over time.• Market segmentation is crucial for identifying growth opportunities.• Companies often plateau after initial success due to unclear segmentation.• Refining segments can lead to better sales qualification and success.• Understanding customer needs is essential for product development.• Domain experience enhances credibility and effectiveness in sales.• Emerging trends like AI will impact employment and market dynamics.• Investors look for live evidence of growth and customer engagement.• Effective CRM practices lead to better alignment across teams.• Adjacency in market segments can open new growth avenues.Sound BitesN/aKeywords: mid-stage tech growth, market segmentation, CRM, venture capital, startup success, Chris Rigatuso, Archaspace, business strategy, customer relationship management, domain experience

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