ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "You need to really understand your Customers first with Sarah Gibbons"
Episode Synopsis
So many of us in growth (whether on the sales or marketing side) always talk about really understanding your customer but Sarah is someone who has lived that more than most.
As an ad exec she went out of her way to see how her customers truly used their products and not just spoke about.
There's so much value in this podcast from a strategy point of view.
Enjoy it!
More episodes of the podcast Beyond The Vendor Veil: Pioneering B2B Influencer Marketing
Product Marketing in 2020 with Liza Collin
21/01/2020
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