Why did Burson launch earlier than expected? That’s the focus of PRWeek’s latest Noise in Brief podcast.Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.Download the podcast via Apple, Spotify, or listen in the browser on your favourite platform.This week’s edition is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington alongside reporter Evie Barrett.The team speak live to PRWeek editor-in-chief Danny Rogers, currently attending the Cannes Lions International Festival of Creativity on the French Riviera, to find out more about this year’s Festival, the Cannes Lions PR winners, and what presentations have stood out to him this year.The bombshell news that Burson – the agency created from the merger of BCW and Hill & Knowlton, which is due to be formally completed on 1 July – has launched ahead of schedule is also analysed, alongside other elements such as its corporate comms approach and what it means for the industry.And the journalists take a closer look at this year’s 30 Under 30 cohort to find out what key issues are important to PR’s future leaders and discuss what the pros would change about the industry.

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