In this conversation, Ube Urban shares his extensive journey into the design world, discussing his academic background in industrial design and computer engineering and how these experiences shaped his career. He reflects on the challenges faced in agency life, including navigating client relationships and internal politics. Ube emphasizes the importance of authenticity in the workplace, particularly for individuals from diverse backgrounds, and how this impacts their professional identity. He also introduces his entrepreneurial venture, Ube's Ice Cream Shop, as a representation of his creative expression, personal values, and the learnings he took when running this business.Links:https://www.linkedin.com/in/ubeurban/https://www.ubeurban.com/Chapters:00:00 Ube's Journey into Design09:05 Navigating Agency Life and Client Relationships22:25 Authenticity in the Workplace43:43 Ube's Ice Cream Shop: A New Venture48:25 The Essence of Authenticity in Art51:43 Creating a Personalized Design Framework55:08 The Journey of Customization and Client Interaction57:39 Bridging Personalization in Digital Experiences01:01:45 The Importance of Hyper-Empathy in Leadership01:12:59 Navigating Tough Leadership Decisions01:19:40 Learning from Pain: The Path to Authentic Leadership

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