Get ready for an inspiring episode of Beyond the Game as host Mike Lacey sits down with the accomplished entrepreneur and BYU supporter, Nick Greer. From his early days as a struggling business student to his prominent role as the founder of Built Brands, Nick's career is a testament to the power of perseverance, innovation, and a deep passion for supporting student-athletes.



At Built Brands, Nick's path was both challenging and rewarding. His work has not only provided nutritional products to athletes but has also pioneered a new model of support for walk-on players that has shaped the national conversation around NIL.



Throughout this episode, Mike and Nick dive into the defining moments of his storied career. From his first business idea that a professor dismissed to his groundbreaking decision to support BYU's walk-on football players, they discuss the evolution of sports business, the challenges of navigating the changing NIL landscape, and the impact of his work on the BYU community. Nick shares insights into his decision-making process, his vision for Built Brands, and his perspective on the future of college athletics.



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Video Chapters:

00:00 - Introduction

1:40 - Discussion of Built Bar products and flavors

2:56 - Nick's personal preferences for Built products

3:38 - Built Bar's nationwide availability

4:38 - Nick's decision to sponsor BYU walk-ons

6:02 - Initial consideration of sponsoring Trevor Lawrence

7:07 - Inspiration from Kalani Sitake's focus on walk-ons

7:58 - Nick's personal connection to being an underdog

9:05 - The impact and inspiration behind supporting walk ons

10:20 - Anecdote about Clay Brown's locker motivation

12:48 - Discussion of Spylt, a new caffeinated chocolate milk product

14:03 - Ideas for fan contributions to BYU athletics

15:34 - Importance of creating habits of giving, regardless of amount

16:45 - Discussion on momentum in BYU basketball

18:00 - Thoughts on BYU football and Tyler Batty's promise

19:08 - Importance of individual goal-setting in team sports

20:01 - Nick's golf experiences and story about Danny Ainge

22:16 - NCAA's reaction to Built Bar sponsoring walk-ons

23:24 - Nick's experience with HBO Real Sports interview

25:24 - Changes and challenges in NIL (Name, Image, Likeness)

26:49 - Potential changes in how schools handle NIL in the future

28:34 - Nick's personal connection to BYU as a fan

29:38 - Childhood memories of BYU and the Y on the mountain

31:28 - Nick's thoughts on how fans can positively support BYU

32:24 - Closing thoughts on the broader mission of BYU athletics

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