How do you build new ventures inside a 60-year-old materials science company without breaking the core business?In this episode of Beyond the Core, Ben Yoskovitz and Marcus Daniels sit down with Peter Roeber, a 28-year Gore veteran and one of the leaders behind its most ambitious new ventures in circularity and sustainability.Peter explains how WL Gore structures innovation across its operating companies, how venture ideas are sourced and funded, and how his team is launching new service-based business models in an organization built on premium materials and product R&D.From developing a glaucoma device business outside of Gore’s traditional medical focus, to launching a digital venture that’s changing how outdoor apparel is used, not owned, Peter shares real-world lessons on working with ecosystems, managing cannibalization risk, and when to spin out vs spin in.We cover:—⏱️ Timestamps00:00 – Intro: 28 years inside Gore01:00 – How innovation is structured at Gore02:45 – What the Futures team does in Fabrics04:30 – How Gore prioritizes new venture ideas06:00 – Strategic alignment vs moonshot bets07:00 – Adjacency vs core vs explore08:45 – The stage-gate process for new ventures10:00 – Why Gore separates R&D from venture building11:30 – Building circular service models inside a product company13:00 – Smoke testing in a legacy org15:00 – The power of Gore’s “lattice” culture16:30 – How venture builders earn trust internally18:00 – The importance of relationships, not politics20:00 – Incentives and contribution-based compensation21:30 – Can big companies spin out startups?24:00 – Spin-in vs spin-out: key decision points26:00 – What to do when internal systems work against you28:00 – The case for shared risk and external venture studios30:00 – Why speed and separation often win32:00 – From zero to revenue in 14 months34:00 – The biggest unknowns in circularity35:30 – Managing the risk of cannibalization37:00 – Circular economy ventures need ecosystems39:00 – Building for a regenerative, collaborative future42:00 – How Gore’s scale can drive industry change46:00 – Unlocking value inside legacy orgs: 3 keys50:00 – Why $1B ideas are worth the fight—🎧Subscribe for more conversations like these.

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