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Listen "Beyond the Business Card with Akanksha Goel: From Scholarship to Social Media Stardom"
Episode Synopsis
In this episode of Beyond the Business Card, host Justin McGuire—founder of MCG Talent and creator of 7-Figure Recruitment—dives into the inspiring journey of Akanksha Goel, the founder of Socialize, one of the Middle East’s leading social media agencies that was acquired by a global powerhouse, We Are Social.
Akanksha shares her journey from leaving India at the age of 15 to study in Singapore on a prestigious scholarship, to becoming the youngest-ever editor-in-chief of a magazine, and eventually founding one of the region’s first social-only agencies. Her story is one of resilience, innovation, and breaking barriers in a region just starting to embrace digital transformation.
💡 In This Episode, You’ll Learn:
How Akanksha turned career setbacks into opportunities, including how a 30% pay cut led to the founding of Socialize.
The origins of Socialize and its rise to prominence through bold campaigns and innovative ideas.
Insights into the Bugles Crunch It campaign, which became the most-watched TikTok video in the region post-COVID.
The challenges and triumphs of navigating entrepreneurship in Dubai during the 2008 financial crisis and the COVID-19 pandemic.
How Socialize embraced TikTok’s potential early on, building a sound studio and leading the charge on creative campaigns.
Akanksha’s deeply personal reflections on identity, self-awareness, and the journey to becoming a better leader.
Akanksha’s candid reflections and actionable insights make this episode a must-watch for anyone interested in entrepreneurship, social media innovation, and personal growth.
🔔 Subscribe to Beyond the Business Card for more inspiring stories and actionable lessons!
📲 Follow Justin McGuire:
Instagram: https://www.instagram.com/jussiemcg/
LinkedIn: https://www.linkedin.com/in/jumcguire
📲 Follow 7-Figure Recruitment:
Website: https://7figurerecruitment.com
Instagram: https://www.instagram.com/7figuresrec/
LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems/
📲 Stay Connected with MCG Talent:
Instagram: https://www.instagram.com/mcg_talent/
LinkedIn: https://www.linkedin.com/company/mcgtalent/
📲 Connect with Akanksha Goel:
Instagram: https://www.instagram.com/akankshagoel/
LinkedIn: https://www.linkedin.com/in/akankshagoel/
Website: https://www.socializeagency.com/
Akanksha shares her journey from leaving India at the age of 15 to study in Singapore on a prestigious scholarship, to becoming the youngest-ever editor-in-chief of a magazine, and eventually founding one of the region’s first social-only agencies. Her story is one of resilience, innovation, and breaking barriers in a region just starting to embrace digital transformation.
💡 In This Episode, You’ll Learn:
How Akanksha turned career setbacks into opportunities, including how a 30% pay cut led to the founding of Socialize.
The origins of Socialize and its rise to prominence through bold campaigns and innovative ideas.
Insights into the Bugles Crunch It campaign, which became the most-watched TikTok video in the region post-COVID.
The challenges and triumphs of navigating entrepreneurship in Dubai during the 2008 financial crisis and the COVID-19 pandemic.
How Socialize embraced TikTok’s potential early on, building a sound studio and leading the charge on creative campaigns.
Akanksha’s deeply personal reflections on identity, self-awareness, and the journey to becoming a better leader.
Akanksha’s candid reflections and actionable insights make this episode a must-watch for anyone interested in entrepreneurship, social media innovation, and personal growth.
🔔 Subscribe to Beyond the Business Card for more inspiring stories and actionable lessons!
📲 Follow Justin McGuire:
Instagram: https://www.instagram.com/jussiemcg/
LinkedIn: https://www.linkedin.com/in/jumcguire
📲 Follow 7-Figure Recruitment:
Website: https://7figurerecruitment.com
Instagram: https://www.instagram.com/7figuresrec/
LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems/
📲 Stay Connected with MCG Talent:
Instagram: https://www.instagram.com/mcg_talent/
LinkedIn: https://www.linkedin.com/company/mcgtalent/
📲 Connect with Akanksha Goel:
Instagram: https://www.instagram.com/akankshagoel/
LinkedIn: https://www.linkedin.com/in/akankshagoel/
Website: https://www.socializeagency.com/
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