In this episode of Beyond the Business Card, Shalin Balasuriya shares how he transformed a Sri Lankan family business into the world’s largest luxury Ayurveda chain, with over 145 locations across 31 countries.Shalin reveals why true entrepreneurship starts from the consumer backwards, the lessons learned on the shop floor, and how leveraging Sri Lanka’s rich culture, history, and natural resources has shaped his global vision.Topics covered:How to scale a family business globallyThe importance of understanding the consumer firsthandLessons from growing through and after COVIDBuilding a global wellness brand rooted in cultureLeveraging Sri Lanka’s untapped creative and cultural potentialWatch now to hear how purpose, passion, and perseverance can turn local roots into a worldwide movement.📲 Connect with Shalin Balasuriya:Instagram: https://www.instagram.com/shalin.b/LinkedIn: ⁠https://www.linkedin.com/in/shalin-balasuriya-909809215/⁠Website: https://lk.spaceylon.com/📲 Connect with Justin McGuire and Beyond the Business Card:Instagram: https://www.instagram.com/jussiemcg/         LinkedIn: https://www.linkedin.com/in/jumcguire        Beyond the Business Card: ⁠https://podcasts.apple.com/ae/podcast/beyond-the-business-card/id1785496837⁠Don't forget to subscribe and leave a comment about your favorite takeaway from today's episode!

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