In this episode we speak with Joe Gordon, VP of Innovation at Veranex. We discuss the dynamic landscape of MedTech, what makes a valuable external partner and my annoyance with the term human-centered design.As Vice President of Innovation for Veranex, Joe drives innovation in Veranex’s core markets of healthcare delivery solutions, medical device development, and consumer healthcare. With a passion for applying a human-centered approach to system and device development, Joe has committed himself to advising and leading expert teams of researchers, engineers, and designers in collaboration with a global client base to co-create, implement, and measure solutions that form the leading edge of the industry. Joe has honed his expertise throughout his 20+ career in a wide range of specialized fields including robotics, arthroscopic, audiology, endoscopy, gynecology, orthopedic, urology, and ophthalmology.Throughout his career, Joe has received several medical design honors and over 50 patents. During his tenure at Veranex/Ximedica, Joe previously held the position of Director of Technical Innovation.

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