In Part 2, we dig deeper into how the U.S. Naval Academy develops ethical, resilient leaders—and how those same lessons apply to coaching. Jim breaks down the Academy’s leadership lab, the sophomore ethics course, and the “2 for 7” contract that defines a midshipman’s commitment. We also talk about his new book, Crucibles—what inspired it, the diverse organizations studied (from NASA to the Gurkhas to the Mafia), and what modern teams and coaches can learn from how these groups design challenges that forge true belonging and purpose.TopicsThe Academy as a “leadership laboratory”Sophomore ethics: Ethical & Moral Reasoning for the Naval Leader“2 for 7” commitment and the cost of serviceMoral stress tests: real-world ethical scenariosTime management and “the alligator closest to the boat”Jim’s new book Crucibles — lessons from NASA, Gurkhas, Mafia, and moreThe fine line between initiation and hazingDesigning crucibles that build learning organizations (five elements)Why standards—not comfort—should define leadershipLightning round: Season of Life, standards > stats, defining success, early morningsFive takeaways for coachesTeach ethics like a skill. Pressure-test decision-making.Lead with standards. Stop chasing external validation.Design your crucible. If it doesn’t serve growth, it’s hazing.Master time. Handle “the alligator closest to the boat.”Build a learning culture. Focus on mastery, challenge, culture, expertise, and strategy.Resources mentionedCrucibles — Jim McNeil & Eric Smith (audiobook available)Season of Life — Jeffrey MarxPull quotes“If you can’t tie a tradition to a positive result, it’s hazing.”“Crucibles define who belongs—not by exclusion, but by shared purpose.”“You can’t lead others unless you know yourself.”“Standards—not external judges—have to drive us.”“Time management is the skill: handle the alligator closest to the boat.”Listen & linksApple Podcasts: Beyond Coaching on AppleSpotify: Beyond Coaching on SpotifyWebsite: impactfulcoachingproject.comPlease review! In your review, tell us your biggest takeaway from this episode!

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