In this episode of Beyond Coaching, Dr. Levi Nelson discusses his journey into coaching and explains his LEAD philosophy: Love, Effort, Attitude, and Discipline. He argues that caring for athletes not only develops their character but also translates into better performance and more wins. He emphasizes that coaches can and should balance character development with a desire to win, advocating for an environment where athletes feel intrinsically motivated through meaningful relationships.You can contact Levi at [email protected] and follow him on X at @rlevinelson.The Impactful Coaching Project (ICP) seeks to develop coaches that coach the whole person. ICP is the thought leader in coaching the 21st century athlete and produces training, information, and research to help coaches develop. For more information, check out https://impactfulcoachingproject.substack.com/ or contact us at [email protected] first book, "Coaching the 21st Century Athlete" will be released in July of 2024.

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