Why Most Founders Struggle With Sales Planning

26/08/2025 34 min Episodio 11
Why Most Founders Struggle With Sales Planning

Listen "Why Most Founders Struggle With Sales Planning"

Episode Synopsis

When your business has grown organically through referrals and word-of-mouth, hitting a growth plateau can feel paralyzing.

Jen talks with Allison Davis about creating a sales plan — your roadmap from organic growth to sustainable lead generation. Perfect for mission-driven founders ready to scale beyond their network. They'll cover:

Moving from referrals to proactive sales planning
High-volume vs. low-volume lead strategies
Understanding your numbers and forecasting
Why your first sales plan doesn't need to be perfect

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