It’s an EPIC edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie as they drop episode 100 right in front of your naked, steaming eyes and ears. Today the Centurion’s of Consistency talk about beer-flavored charcoal from Miller Lite, discuss the invention of edible tape to stop burritos from leaking, chat about Michelob Ultra capitalizing on a viral picture for their marketing (including merch), muse about how Canva is changing the graphic design game, wonder about the efficacy of an interestingly-shaped cereal designed to kickstart uncomfortable conversations, a special version of the theme song composed by Jason Nokes that you MUST hear, the return of either/or during the “party in the back” and so much more!

We wouldn’t have made it 10 episodes, let alone 100, without amazing sponsors like our pals at Blue Generation. Not only do they have an amazing sense of style and fashion that allows them to live at the apparel intersection of retail and promo, but the people behind the brand are also equally fabulous. When you’re ready to level-up your apparel game, visit bluegeneration.com – you won’t be sorry you did.

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