What happens when you take your finger off the pulse of your product? Matthew Sniff launched Map My Customers as a gift for his dad, and the app quickly grew in user adoption allowing him to go all in.   Little did he know the impact COVID would soon have on his growing startup. While he could have folded under the weight of the market shift, Matt evolved the product to meet the needs of his users, which meant stepping down as CEO to move into a product role.  He joins our Big Bets series to share his unique origin story and what betting on the future looks like moving forward.

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