John Lee Dumas, author of The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment is best known for building a successful podcast empire where he shares value with his more than 1.4 million listeners each month, wrote the book, because he wants to help everyone – not just his audience, achieve financial freedom. He said, “I want everybody who has a dream of finding their version of uncommon success. Everybody who has a dream of achieving financial freedom and fulfillment. This book will get you there.”
Dumas says that so “many people out there live in their comfort zone,” including himself and that’s why he decided to write a book. However, he knew he had to have the right team in place to ensure the book was successful and help as many as possible. Deciding what to include was a thoughtful process that Dumas describes as painstaking process boiling down over 3,000 interviews into 17 core principles. The book is a roadmap to achieve success and financial freedom. Dumas adds, “The path to uncommon success is not a secret, it’s not complicated, it’s not hidden. It’s a common path but it takes hard flipping work.”
After chasing success for over three decades, he kept coming up short. Whether it was law school, commercial real estate, or other ventures, it was an Einstein quote that launched his future. That’s when he decided to stop chasing success and become a person that adds value. Dumas has been able to build a successful empire but that didn’t come without 6 years of struggle. Throughout his journey he has learned plenty from his guests and from the process of building a business. He offers the following advice, “Listen to your audience’s biggest struggle. That will lead you to create the product, the service, the community….to offer them as a solution. When you create the best solution to their problem, you will always win.”
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