Mark Boundy, author of Radical Value: Elevate Your Company and Career by Unleashing the Power Within Customer Centricity has had a long, successful career in sales and has seen the industry go through a number of changes but, at times, the sales professionals have been stuck in certain patterns that don’t put the customer front and center. He says that people are buying the same way they used to in the past, the main difference being how they inform themselves before making purchasing decisions. Boundy states that, “Customers don’t come to your website to learn about you. They come to your website to see themselves reflected.”
He wrote the book because he wanted to share the importance of and how to sell at true value price, as throughout his career, has possessed a specialty of selling at a higher price, yet many of his peers were not doing the same. The book is written for professionals who want to radically think how they sell, as many sales methodologies only spend ten percent of the time on customer value, when it should be a much bigger number.
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