Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field. Timestamps:00:00 Welcome to the Show00:49 Introducing Sary Hamadeh01:54 Sary's Career Journey04:49 User Experience in Automotive Marketing12:16 The Role of Technology in Customer Experience16:02 Electric Vehicles and UX19:58 Connected Cars and Future Trends26:27 The Evolution of Smart Cars27:34 Electric Cars: Losing or Gaining Soul?31:00 Marketing vs. Engineering in Automotive32:43 The Importance of Seamless Digital Experience34:38 Personalization in Automotive User Experience37:16 Customer Expectations and Transparency42:09 Adapting to New Automotive Features43:32 The Role of Marketing in Car Design44:51 Augmented Reality in Cars47:17 Voice Interfaces in Cars48:54 Key Skills for Automotive Marketers50:12 Lessons Learned in the Automotive Industry 
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