Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns. Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧 Timestamps:00:00 Introduction01:09 – Meet Richard Hartley01:42 – From Drummer to Business Leader: How Music Shaped His Approach03:05 – Why Paid Search is So Exciting04:13 – Overcoming Challenges in Paid Search07:51 – The Evolution of Paid Search Marketing08:30 – How AI and Automation Are Shaping the Landscape11:33 – Emerging Search Platforms You Should Know About14:28 – Key Metrics for Effective Search Advertising20:18 – Understanding the Value of Search Ads 36021:37 – Navigating Enterprise-Level Tools in Google Ads22:54 – Running Global Search Campaigns & Reaching New Markets24:49 – How to Identify & Hire Top Paid Search Specialists27:33 – Choosing the Right Paid Media Agency Partner33:56 – The Role of Automation and AI in Paid Media Campaigns37:29 – Building Successful In-House and Agency Collaborations42:14 – Rapid Fire Questions & Final Thoughts 
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