Digital Brand Optimisation for Generative Search (#776)

10/03/2025 32 min
Digital Brand Optimisation for Generative Search (#776)

Listen "Digital Brand Optimisation for Generative Search (#776)"

Episode Synopsis

Today’s guest is Sara Moccand-Sayegh, a digital brand strategist specializing in optimizing brands for generative search. With extensive experience in SEO, digital marketing, and brand positioning, Sara helps businesses adapt to the rapidly evolving search landscape—where AI-driven results are reshaping how brands appear online. Before we dive in, here’s something to think about: Traditional SEO…