Join us for an insightful episode with Liz Gaskin-Payne, a leader at IAG Loyalty, as we explore the fascinating world of customer loyalty programs and digital transformation. Liz shares her unique career journey, beginning as a broadcast engineer and evolving into a pivotal figure in loyalty management. Throughout her journey, she has developed invaluable skills that revolve around problem-solving, customer engagement and strategic thinking.In this episode, we delve into how data and AI are reshaping customer experiences in a rapidly changing landscape. Liz discusses the importance of personalisation in loyalty programs and the necessity of understanding customer behaviours for successful engagement.Visit AND Digital's website here for the latest episodes and to stay informed. Follow us on:Linkedin: and_digitalX: AND_digitalInsta: and.digital

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