In this episode of Behind the Design, Jonathan Tsoupis takes us through his unique entrepreneurial journey, revealing the story behind his success in the tile and design industry. From humble beginnings as a young tiling apprentice to building a thriving business, Jonathan shares insights into the evolution of his company, Studio xOx. He also dives deep into his mindset on business, work ethic, and the importance of local sourcing in today’s competitive landscape.How Jonathan started his journey at a young age, repairing phones and transitioning into tiling.Learn about the transformation from Amalfi Tiles to Studio xOx, including the challenges and triumphs of running a tile business.Jonathan shares his philosophy of putting customers first and how this mindset led to significant business growth.The role his wife and family have played in his journey, offering support and valuable advice throughout the years.The shift towards using Australian-made products and the benefits of sustainable sourcing in the industry.This episode is a must-listen for aspiring entrepreneurs, those in the design and construction industries, or anyone interested in building a business with a focus on quality, customer satisfaction, and sustainable practices. Jonathan’s story is filled with lessons on resilience, growth, and the importance of trust in business relationships.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Episode Introduction00:01:21 - What You’ll Learn00:01:59 - Meet the Guest00:03:32 - Guest’s Success Journey00:13:59 - Amalfi Tiles to Studio xOx00:16:38 - Business Growth & Innovation00:16:55 - In-house Design Services00:20:55 - Sustainable Design Practices00:21:32 - Lighting in Interior Design00:22:51 - Customer-Centric Approach00:24:00 - Motivation & Inspiration00:24:24 - Building Business Connections00:25:22 - Overcoming Business Challenges00:30:10 - Support Systems for Success00:32:14 - Australian Made Products00:34:22 - Future Business Goals00:35:51 - Commercial Project Success00:36:39 - Heritage Building Challenges00:37:36 - Why We Love Australian-Made00:37:54 - Quality Over Profit00:42:09 - Educating Clients on Products00:42:24 - Shifting Customer Preferences00:46:33 - Transparency & Trust in Business00:46:57 - The Power of Word-of-Mouth00:47:13 - Business Motivation & Purpose00:48:04 - Prioritizing Quality Over Profit00:51:25 - Personal Success Habits00:52:09 - Sleep & Performance Routines00:53:39 - Morning Routines for Success00:54:49 - Productive Work Habits00:55:29 - Self-Care & Well-Being01:00:05 - Work-Life Balance Tips01:01:35 - Building Strong Relationships01:03:52 - Key Takeaways01:04:13 - Outro & Stay ConnectedEntrepreneurshipTile IndustryStudio xOxTiling BusinessAustralian-made ProductsDesign and ConstructionSustainability in DesignBuilding Business RelationshipsCustomer-Centric BusinessSmall Business GrowthBehind the Design PodcastHome Renovation TipsDesign TrendsBusiness MindsetBusiness SupportQuality ProductsSmall Business SuccessSustainable SourcingTile Business GrowthEntrepreneurial Journey

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