This episode of Behind the Design features Shona McElroy from Smac Studio, one of Australia’s most exciting emerging interior designers. What began as a side project has evolved into a thriving studio known for its bold use of materials, thoughtful detail, and high-end residential interiors that balance precision with personality.In this honest and grounded conversation, Shona opens up about the realities of building a creative business; from hiring the right people and managing clients to setting boundaries, avoiding burnout, and staying inspired in a fast-moving design industry.Expect to learn:How Smac Studio grew from an “accidental” start-up into a five-person design studioThe secret to scaling without losing your creative identityHow to build client trust and set boundaries that protect your processWhy burnout and imposter syndrome are part of every creative’s journeyThe truth behind design trends like Modern Spanish and Modern MediterraneanWhat it takes to grow a sustainable, fulfilling design businessWhether you're an interior designer, architect, or creative founder, this episode will inspire you to grow with confidence and clarity. And if you're planning to renovate or build from scratch, this podcast is packed with insights to guide your journey.Connect with Smac Studiohttps://www.instagram.com/smac_studiohttps://www.smacstudio.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Welcome to Behind the Design00:00:36 – Meet Shona from Smac Studio00:02:01 – How Smac Studio Began00:05:15 – Scaling a Design Business00:06:00 – Delegation and Building a Team00:08:05 – Balancing Growth and Client Demands00:10:12 – Design Trends vs. Timeless Interiors00:13:24 – Creating Trust with Design Clients00:15:13 – Developing a Signature Design Style00:17:33 – Why the Concept Phase Matters00:20:17 – Managing Revisions and Client Feedback00:26:05 – Modern Spanish & Mediterranean Design Trends00:28:50 – Social Media’s Impact on Interiors00:30:29 – DIY vs. Professional Interior Designers00:34:10 – Career Highs, Lows & Lessons Learned00:39:54 – People Pleasing in Creative Business00:43:54 – Dealing with Burnout in Design00:47:40 – Recovering and Regaining Creativity00:51:15 – Building Team Culture & Collaboration00:55:00 – Imposter Syndrome in Design00:58:41 – What’s Next for Smac Studio* Smac Studio* Shona McElroy* Interior design podcast* Creative burnout* Design business tips* Scaling a design studio* Boundaries with clients* Australian interior designer* Modern Mediterranean design* Modern Spanish interiors* Creative entrepreneurship* Managing design clients* Signature design style* Imposter syndrome in design

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