Send us a textAlisa Ogden, a fifth-generation rancher and third-generation farmer from southeastern New Mexico, shares her family's rich history of land stewardship dating back to 1890. Her insights reveal how successful ranchers balance conservation, innovation, and tough decision-making through challenging drought cycles while maintaining passion for producing quality beef.• Fifth-generation rancher whose great-great-grandfather homesteaded south of Carlsbad in 1890• Past president of New Mexico Cattle Growers Association and current chairman of NCBA's Federal Lands Committee• Manages drought conditions by adjusting herd size and resting pastures without adequate grass• Participates in conservation initiatives like "Restore New Mexico" to improve watershed health and grassland productivity• Family tradition of innovation – from her grandfather terracing with horse-drawn equipment to modern brush control• Operates a cow-calf operation featuring Angus-Hereford crossbred cattle selected for meat quality• Champions the Beef Checkoff program for its vital role in research, education, and promotion• Favorite way to enjoy beef: a medium-cooked filet with just salt, pepper, and green chileIf you would like more information, please visit nmbeef.com. Whether it be a burger, a steak, or another beef dish, we hope you are enjoying beef at your next meal.Thanks for tuning in to Behind the Burger! Stay connected with us — follow @NMBEEF on TikTok and Instagram, New Mexico Beef Council on Facebook and visit nmbeef.com for recipes, nutrition info, a local beef directory and more.

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