In this first part of a two-part episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unconventional path into the world of digital marketing. From her roots in music composition to managing one of the final Blockbuster stores, Raycheal's journey into SEO and strategy is anything but traditional. Her early experiences shaped a creative, people-first mindset that continues to guide her work today.Raycheal shares how she stumbled into SEO by way of grassroots reputation management, her deep love of broadcast storytelling, and why marketing should never be siloed. The two also reflect on how they met at BrightonSEO, the power of intentional connections, and why good marketing always starts with understanding people. It's a conversation filled with wit, insight, and a clear reminder: your story is your strategy.[00:00] BrightonSEO & a Well-Timed TrollRaycheal and Nic recall their first meeting—and how a musically targeted joke turned into a lasting connection.[04:13] From Music Major to Marketing MindsetRaycheal reflects on her journey from composing saxophone scores to managing Blockbuster and discovering digital marketing.[07:32] First SEO Gig & the Blockbuster-to-Backlinks PipelineHer pivot into agency life, learning SEO on the fly, and why early grassroots marketing gave her an edge.[11:10] Brighton, Community, and Losing Her PhoneRaycheal shares the story behind her BrightonSEO speaking experience, building community across oceans, and why omnichannel matters.Check out Unlimited Mixed Marketing: ⁠unlimitedmixedmarketing.com

Ver todos los episodios