Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Por: Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
85 episodios disponibles

Latest episodes of the podcast Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Mostrando página 2 de 5

How GEICO use the principle of concreteness to make memorable ads 24/04/2025
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant 17/04/2025
How Hendrick's distinctive use of nostalgia explains their marketing success 10/04/2025
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You 03/04/2025
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C 27/03/2025
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal 20/03/2025
Interview: Nir Eyal, author of Hooked, on how to form lasting habits 13/03/2025
How using humor helped Aviation gin laugh all the way to the bank 06/03/2025
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science 27/02/2025
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world 20/02/2025
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability 13/02/2025
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation 06/02/2025
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting 30/01/2025
How Pret a Manger harnessed variable rewards to recover from the pandemic 23/01/2025
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations 16/01/2025
The replication crisis: How to avoid basing your marketing on bogus findings 09/01/2025
How to change habitual customer behaviour in the New Year 19/12/2024
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing 04/12/2024
The behavioural science behind the perfect gift 20/11/2024
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising 05/11/2024
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