Summer holidays: using nostalgia to increase willingness to pay

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
03/06/2024 36 min Temporada 1 Episodio 39
Summer holidays: using nostalgia to increase willingness to pay

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Episode Synopsis

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers. 

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