How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
29/08/2024 30 min Temporada 1 Episodio 41
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

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Episode Synopsis

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.

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